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Asking Price


SOLD! - Sierra Theaters Captivating Cinema Experience

in the Heart of Grass Valley, CA

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We are thrilled to present an opportunity to own Sierra Cinemas, dba Sierra Theaters, a beloved first-run movie theater company operating at two separate locations in the charming town of Grass Valley, Northern California. Steeped in history and firmly rooted within the community, Sierra Cinemas has been a beacon of entertainment and communal gathering since 1989.

Our two theaters - Del Oro Theatre and Sutton Cinemas, offer a combined total of five screens, all equipped with digital projection and surround sound, creating a cinematic experience of the highest quality. Del Oro Theater is a cherished icon in the downtown area with its original murals, updated marquee, and neon tower. Sutton Cinemas, on the other hand, lies in the bustling Brunswick Basin commercial district and recently had its lobby and snack bar renovated in 2019.

The business enjoys a strong following from residents across Western Nevada County, catering to a diverse demographic - children, teens, young adults, families, and seniors. Our online presence, loyal customer base of over 6,000 members, and social media channels (Instagram, Facebook) contribute to the successful marketing of the business.

Sierra Cinemas is a vital part of the community's social life, and it also plays a significant role in local philanthropic activities. We regularly partner with local schools, organizations, and businesses for special screenings, fundraisers, and events. We proudly host the annual Wild and Scenic Film Festival and contribute significantly to the local hospital through their annual Martinis and a Movie event.

The current owners are seeking to sell due to retirement. Included in the sale is a minimum of two weeks of support and training for the new owner, with additional consulting available upon request.

The asking price for Sierra Cinemas Inc. is $250,000. The sale includes the existing relationships with major and minor Hollywood studios, local vendors, and our loyal customer base. The theaters' facilities are maintained in top-notch condition, with upgrades made over time to enhance the movie-going experience for our customers.

Future growth opportunities exist, such as the potential expansion of food and beverage services, including beer and wine sales. Though the existing equipment is fully functional and well-maintained, the new owner(s) may also consider upgrading the seating to luxury recliners and or the projection to 4K and sound equipment to Dolby Atmos for a marketing edge.

This opportunity is perfect for a small business operator or investor who appreciates the magic of cinema and seeks to foster community spirit. Sierra Cinemas is more than a business; it's a beloved local institution with a strong customer base, ready for its next chapter with a passionate new owner. Continue the legacy of Sierra Cinemas Inc. and keep the magic of the movies alive in Grass Valley!

Business Details

  • Location: Grass Valley, CA

  • Employees: 27

  • Real Estate: Leased

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  • Home Based: No

  • Reason for Selling: Retirement

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Interested in this business? 

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