How to Choose the Right Business Broker to Sell Your Business

Updated: Sep 2


How to Choose the Right Business Broker to Sell Your Business

When you're ready to sell your business, choosing the right broker is essential. Not all brokers are created equal, and you'll want to make sure you work with someone who knows the market and can get you the best price for your business. Here’s what to look for in a good Sacramento business broker.


Extensive Experience


You'll want to work with someone who has extensive experience in the industry and knows how to get businesses sold.


  • What businesses have they sold recently?

  • Do they have a team with repeated success in your industry or local markets?

  • What are their credentials?


Clear Sales and Marketing Plan


This plan should outline how the broker plans to market your business and their strategy for finding buyers.


  • Did they take the time to understand your business, key metrics, and core differentiators?

  • Do they have an existing database of buyers to market to?

  • What are the websites that they use to list your business?

  • Who's responsible for creating the confidential business review?


First Impression


Think about how they made you feel from your very first conversation.


  • Will they prioritize your best interests?

  • Did they ask good questions about your business, background, and reason for selling?

  • Did they provide any examples of other companies that they've sold?


You want to be sure that you're getting what you pay for, so ask lots of questions and get everything in writing before moving forward.


Once you've found a broker that you're comfortable with, it's time to start selling your business. With the right broker by your side, you can be confident that you're getting the best possible price for your business.


Want to learn more? Check out our blog post, 9 Tips for Selling a Business in Sacramento.


If you're looking for a Sacramento business broker, or have any questions, contact us today for a consultation.


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